Founder & Senior Editor, iTey Store

Betty Kirika

Betty Kirika is the Founder & Senior Editor of iTey Store, a Nairobi-based technology retailer focused on Apple products, gaming consoles, accessories, and consumer electronics in Kenya. She started iTey Store with a vision of building a trusted tech brand that combines authentic products, transparent customer service, and real-world product expertise for the Kenyan market. At iTey Store, Betty oversees product research, editorial reviews, and quality verification before products are listed or recommended to customers. Her coverage focuses on Apple devices, PlayStation and Xbox gaming systems, gaming accessories, smart home technology, audio products, and emerging consumer tech trends relevant to East Africa. iTey Store's editorial process emphasizes hands-on testing, supplier verification, market comparison, and practical user experience rather than relying solely on manufacturer claims. Products are reviewed based on performance, durability, ecosystem compatibility, software experience, gaming performance, and value for Kenyan consumers. Betty is passionate about helping customers make informed technology decisions while building one of Kenya's leading destinations for premium gaming and Apple products. Through iTey Store, she continues to expand access to authentic tech products, reliable support, and trusted tech education for the local market.